Best practices
Best Practices
Pricing Strategy
Start with Competitive Research
Before setting your price:
Research similar courses in your niche
Price competitively but don't undervalue your expertise
Consider the depth and quality of your content
Look at what learners are willing to pay
Factor in your target audience's budget
Questions to Ask:
What do competitors charge?
What's unique about my offering?
What results do learners achieve?
How much time/value do I provide?
What's the ROI for learners?
Pricing Tiers
Consider creating multiple products at different price points:
Basic
$29-$49
Core course content only
Budget-conscious learners
Standard
$79-$149
Course + resources + community
Most popular choice
Premium
$199-$499
Everything + AI avatars + 1-on-1 support
Serious learners
Benefits of Tiered Pricing:
Appeals to different budget levels
Increases average order value
Provides upsell opportunities
Maximizes revenue per learner
Testing Prices
Pricing is not set in stone:
Don't be afraid to adjust prices based on sales data
Monitor conversion rates at different price points
Seasonal promotions can boost sales
A/B test pricing if you have the traffic
Survey learners about perceived value
When to Adjust:
Low conversion rate (price may be too high)
High sales but low revenue (price may be too low)
Competitor changes pricing
You add significant new content
Market conditions change
Psychology of Pricing
Use Charm Pricing:
$99 feels significantly less than $100
$197 converts better than $200
End prices in 7 or 9 for best results
Anchor High:
Show original price crossed out
Display most expensive tier first
Mention competitor prices
Bundle Value:
List individual component values
Show total value vs. package price
Highlight the savings
Product Descriptions
Write Compelling Copy
Your description sells the product. Make it count!
❌ Bad Example:
This course teaches Python✅ Good Example:
Master Python in 30 days with hands-on projects that build real-world applications.
Perfect for beginners with zero coding experience who want to land their first
developer job.Formula for Great Descriptions
Highlight Benefits, Not Features
❌ Feature-Focused:
Includes 50 videos✅ Benefit-Focused:
Learn at your own pace with 50 bite-sized video lessons, each under 10 minutes,
designed to fit your busy scheduleTransform Features to Benefits:
"50 video lessons"
"Learn at your own pace - start and stop whenever life happens"
"Downloadable resources"
"Take your learning offline and access materials anytime, anywhere"
"Certificate"
"Showcase your new skills to employers and stand out from the competition"
"Community access"
"Never feel stuck - get help from peers and experts in real-time"
Use Social Proof
Build trust and credibility:
Include learner testimonials
Mention number of successful learners
Highlight success stories
Show before/after transformations
Display ratings/reviews
Feature case studies
Example:
"Join 1,247 learners who've already mastered Python and landed developer jobs.
Average salary increase: $25,000/year."
"I went from zero coding knowledge to building my first app in just 6 weeks!"
- Sarah Chen, Software DeveloperProduct Images
Best Practices
Your image is the first thing learners see. Make it count!
Technical Requirements:
Use high-resolution images (1200x630px recommended)
File size under 5MB
Supported formats: JPG, PNG, WebP
Design Best Practices:
Include text overlay with key benefit
Use your brand colors consistently
Show the learning outcome visually
Avoid stock photos that look generic
Make it professional but approachable
Ensure text is readable at small sizes
[Screenshot: Example of Good Product Image]
What to Include
Effective Elements:
Course title
Key benefit or outcome
Your logo/branding
Relevant imagery
Clear typography
Contrasting colors
Avoid:
Cluttered designs
Too much text
Low-quality images
Distracting backgrounds
Unprofessional fonts
Tools for Creating Images
Free Tools:
Canva - Easy drag-and-drop (recommended)
Adobe Express - Professional templates
Figma - Design flexibility
Premium Tools:
Adobe Photoshop - Full control
Affinity Designer - One-time purchase
Sketch - Mac only
Templates:
Look for "course thumbnail" templates
Customize with your brand colors
Keep consistent style across products
Feature Highlights
Make Features Scannable
Use clear, benefit-driven bullet points:
✅ Good Examples:
"Lifetime access - learn at your own pace"
"30-day money-back guarantee"
"Certificate of completion"
"Private community access"
"Weekly live Q&A sessions"
❌ Bad Examples:
"Videos"
"Resources included"
"Support available"
Feature Formatting
Use Action Words:
"Get instant access to..."
"Unlock premium features..."
"Master the skills needed for..."
Be Specific:
Not "Many videos" → "50+ HD video lessons"
Not "Resources included" → "100+ downloadable templates and worksheets"
Not "Support available" → "24/7 email support with 2-hour response time"
Show Value:
"Certificate valued at $199 - included free"
"Access to $500+ worth of bonus content"
"Lifetime updates - never pay for new content"
Marketing Your Products
Effective Channels
Social Media
Content Ideas:
Share learner success stories
Post snippets of course content
Go live to answer questions
Behind-the-scenes content
Tips and tricks from course
Learner testimonials
Progress updates
Platform Strategies:
Instagram: Visual content, stories, reels
LinkedIn: Professional courses, B2B
Facebook: Community building, groups
Twitter: Quick tips, engagement
TikTok: Short educational content
YouTube: Longer tutorials, previews
Use Relevant Hashtags:
Industry-specific
Skill-specific
Problem-solution
Mix popular and niche
Content Marketing
Blog Posts:
Write in your niche
Answer common questions
SEO-optimize content
Link to courses naturally
Guest post on relevant sites
YouTube Videos:
Tutorial content
Course previews
Learner interviews
Behind-the-scenes
Problem-solving videos
Podcasts:
Start your own show
Guest on relevant podcasts
Share expertise
Build authority
Partnerships
Collaboration Opportunities:
Partner with complementary creators
Offer affiliate commissions (10-20%)
Cross-promote courses
Bundle offerings
Joint webinars
Guest teaching
Finding Partners:
Same audience, different niche
Complementary skills
Similar values
Non-competing
Active community
Paid Advertising
If you have budget:
Facebook/Instagram Ads:
Highly targeted
Good for course launches
Retargeting works well
$5-20/day minimum
Google Ads:
Intent-based
Search ads for high intent
Display for awareness
YouTube ads for video
LinkedIn Ads:
Professional courses
B2B targeting
Higher cost but quality leads
Tips for Ads:
Start small and test
Track conversions
A/B test everything
Focus on ROI
Retarget website visitors
Content Calendar
Plan your marketing:
Weekly:
3-5 social media posts
1 blog post
1 email newsletter
2-3 stories/reels
Monthly:
1 YouTube video
1 webinar or live session
1 promotion or launch
Partnership outreach
Quarterly:
Major content pieces
Course updates
Survey learners
Analyze and adjust
What's Next?
✅ Now you have strategies to maximize your success!
Need help with issues? Check the troubleshooting guide:
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